How to create Social Media management process

Running social media might seem just overwhelming no matter if you work alone or in a team. 

Are you tired of creating contents just to see them go unnoticed, filling in social media calendars to then forget to create or to post the content?

“Oh is it due already? Was I responsible for this one? Maybe I can do it tomorrow?” 

Here is where the Growth Hacking mindset comes handy. If you think of Social Media as a way to experiment then it is easy to break down the process into three parts/teams:

1. Strategic planning/Leadership

This is a fundamental step to start working on your Social media and if you work in a team it should involve all members.

Main rule here is: too much strategy is better than none! Pull out your analytics data and start the brainstorm on your audience:

Who are they?

What do they like?

Where and when are they active?

Which type of content do they enjoy most? 

Go deeper than simple data reading. Listen to your audience to collect relevant insights, expressions and terms they might be using. 

Next step to take with this group is outlining your strategy: purpose, tone of voice, style, content pillars etc. for each of your social media channels. Follow the document you created to fill in your Social Media content calendar.

2.  Contents and programming 

Once the path is laid out in your strategy its time to take action! For teams: split into two groups one of which will be responsible for content creation and the other for programming and posting. If you are a solo player create your contents beforehand and then programme them according to your calendar. Do not forget though that relying on simple automatisation will not tackle you too far. Any Social media channel you are using, make sure top wake that algorithm by spending some time around the moment of posting. Now more then ever Social Media users are looking for the Social component in the Social media world before granting you with their engagement. 

3. Community management. Once again, even though some of the community content will fall under the preplanned and programmed contents, none of that will ever substitute the real interaction on brands side. Make sure there is a dedicated team to engage and actively listen to your audience and promptly steer the strategy when needed. Do not simply moderate the contents, be active, listen, participate in discussions to create an authentic relationship with your customers. Take the chance to learn from your community.

Process and repeat! Make it a circular process where ideas are created, tested and reevaluated for success. 

Remember that there is no silver bullet, embrace the idea of it being a process of learning and growing together with your followers.

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