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  • Online presence without a strategy = frustration

    January 7, 2026

    That is a very easy formula that works 100% of the time.  I can hear the objection of many  “a rigid strategy will never work for me”. That is especially true for clients I serve, life and transformational coaches, health coaches, yoga teachers, personal stylists, all impact-driven wellness providers whose work changes people’s lives.  Being online…

  • Happy 2026

    January 5, 2026

    Officially, I’m still out of the office. But my Monday reflection moment is so deeply part of my routine that it showed up anyway.Back home from the holidays, un-decorating the house, with snow falling outside the window, I couldn’t stop thinking about a small moment from the Italian Apennines. I had hired a snowboard instructor and…

  • GEO Generative Engine Optimisation

    December 24, 2025

    It’s Christmas Eve. For many business owners, today is a pause. A breath between a full year and whatever comes next. Laptops are half-closed, thoughts are drifting, and the pressure to “do more” finally softens a little. So this isn’t a newsletter about pushing harder. It’s a gentle reminder that growth doesn’t always come from…

  • Authentic content with AI

    November 11, 2025

    A few days ago, I heard a professor say something that made me pause: “Students don’t learn when using AI, they just repeat what they see on their screen” And honestly, business owners are starting to do the same with AI. We open our favourite AI tools, hoping for ideas, but instead of thinking deeper, we start…

  • Instagram’s new branding campaign is a reflection of a shift in social media consumption habits on a global scale.

    September 30, 2021

    What does it have to do with finding your business PURPOSE? Instagram launched a global branding campaign called ‘Yours to Make’ and the web reactions split into two camps. Facebook claims the aim of the campaign is “a celebration of the good that can come from connecting with communities and interests on Instagram.” Shared interests…

  • Help: What should I post on my feed?

    April 7, 2021

    Instagram tips for personal brands Have you heard that the best way to optimise your Instagram profile is to show up consistently? Let’s suppose you did and you worked hard on learning all about your clients and all about their problems and you of course know that you have the solution! But do you also…

  • Social Media tactics to follow in 2021

    February 11, 2021

    We are facing the dawn of 2021 a year, many eagerly waited for. 2020 marked by a global pandemic swept through our lives taking away many of the certainties and especially drastically changing the way we live and the way technology interweaves with our day to day life.  If only a year ago we would…

  • Befriending Instagram algorithm in 2021

    January 6, 2021

    How can I make a breach in the ocean of content”  Is the algorithm a friend or a foe?  It is no news that with the world moving online the amount of content created and published across all social media channels is sky-high and it is always harder to make your content stand out. Instagram…

  • How to create Social Media management process

    September 26, 2019

    Running social media might seem just overwhelming no matter if you work alone or in a team.  Are you tired of creating contents just to see them go unnoticed, filling in social media calendars to then forget to create or to post the content? “Oh is it due already? Was I responsible for this one?…

A weekly note on strategy, visibility, and building a pipeline that actually works – 3 practical tips in each issue.
Clear thinking you can apply immediately.

Read and shared within my network, with consistently high engagement.

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