That is a very easy formula that works 100% of the time. I can hear the objection of many “a rigid strategy will never work for me”. That is especially true for clients I serve, life and transformational coaches, health coaches, yoga teachers, personal stylists, all impact-driven wellness providers whose work changes people’s lives. Being online for you is a moment when you share your inspiration and energy that has a profound impact on your audience and that makes it hard to fit into an excel square. But does having a strategy really mean being put into a rigid structure you must follow without ever missing a step? Only the thought of it stops me in my tracks from ever going online again. Following an excel sheet style of strategy makes me think of endless, boring and hard work. What if we take a shift in the mindset and view a strategy as a set of guidelines that are there to help unleash creativity? If we call “the strategy” a plan that doesn’t sound so crazy anymore. This shift might feel forced and will take time to set in, especially when we talk about a data-driven strategy. Having a plan, or better say, setting a clear destination for your business online, makes magic! You channel your energy with purpose and whenever you feel lost you have a set of guidelines to bring you back on track. |
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| What do you need to create a solid digital strategy Number 1 is setting a goal. Finding that destination for your energy. Setting a goal is a very simple and powerful tool that keeps you on your own unique journey. It helps you shy away from the temptation to follow any trends you feel you need to jump on straight away. Do the research on market and audience to determine where you stand today Decide on your unique journey, where do you want to go |
| Number 2 make sure your goal is measurable You want to be in charge of your journey at all phases. To have this control is to be able to re-direct your energy back on track as soon as you start feeling lost.Be specific about what you want to achieve and think ahead about how will you be able to measure your progress.When you can measure you see the results and that is the most powerful drive to continue going. Be clear on what you want to achieve and how you can measure progress |
| Number 3 get creative Now that you have your rules you will be playing by, get paper and a pen and list the ideas on the ways how you will get there! Make a list of roads that lead you there |
Cheers ❤️Ugne |
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