Author: UM
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Online presence without a strategy = frustration
That is a very easy formula that works 100% of the time. I can hear the objection of many “a rigid strategy will never work for me”. That is especially true for clients I serve, life and transformational coaches, health coaches, yoga teachers, personal stylists, all impact-driven wellness providers whose work changes people’s lives. Being online…
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Happy 2026
Officially, I’m still out of the office. But my Monday reflection moment is so deeply part of my routine that it showed up anyway.Back home from the holidays, un-decorating the house, with snow falling outside the window, I couldn’t stop thinking about a small moment from the Italian Apennines. I had hired a snowboard instructor and…
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GEO Generative Engine Optimisation
It’s Christmas Eve. For many business owners, today is a pause. A breath between a full year and whatever comes next. Laptops are half-closed, thoughts are drifting, and the pressure to “do more” finally softens a little. So this isn’t a newsletter about pushing harder. It’s a gentle reminder that growth doesn’t always come from…
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Authentic content with AI
A few days ago, I heard a professor say something that made me pause: “Students don’t learn when using AI, they just repeat what they see on their screen” And honestly, business owners are starting to do the same with AI. We open our favourite AI tools, hoping for ideas, but instead of thinking deeper, we start…