Category: Uncategorized
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Online presence without a strategy = frustration
That is a very easy formula that works 100% of the time. I can hear the objection of many “a rigid strategy will never work for me”. That is especially true for clients I serve, life and transformational coaches, health coaches, yoga teachers, personal stylists, all impact-driven wellness providers whose work changes people’s lives. Being online…
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GEO Generative Engine Optimisation
It’s Christmas Eve. For many business owners, today is a pause. A breath between a full year and whatever comes next. Laptops are half-closed, thoughts are drifting, and the pressure to “do more” finally softens a little. So this isn’t a newsletter about pushing harder. It’s a gentle reminder that growth doesn’t always come from…
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Instagram’s new branding campaign is a reflection of a shift in social media consumption habits on a global scale.
What does it have to do with finding your business PURPOSE? Instagram launched a global branding campaign called ‘Yours to Make’ and the web reactions split into two camps. Facebook claims the aim of the campaign is “a celebration of the good that can come from connecting with communities and interests on Instagram.” Shared interests…
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Help: What should I post on my feed?
Instagram tips for personal brands Have you heard that the best way to optimise your Instagram profile is to show up consistently? Let’s suppose you did and you worked hard on learning all about your clients and all about their problems and you of course know that you have the solution! But do you also…